Why on earth focusing on green energy behaviour
- when everything in good business basically is to get a large profit
  on short and long terms ?

Well, actually there are obvious and substantial economical advantages in environmental process heating based on the three green key elements :


Low Total Costs


High Efficiencies


Low Emissions

Low Total Cost is of course a most obvious and important feature to good economy. But it must be considered as the total ife-cycle cost, also known as LCC and that males things much more difficult. The total cost for the product / solution in question is not only the purchase price, but also the accumulated long-term costs during operation and maintenance, indirect costs due to down-time in production and the investment spread out to the total service life of the product. Things are related - low LCC is not only good economy for the user, it also offers a substantial environmental feature by minimising both pollution and energy consumption related not only to the operation, but also to the disposal and replacement of material that has been produced in other expensive energy consuming processes. In other words - "cheap buy can be very expensive".

High Efficiency gives low energy and fuel consumption. But efficiencies must not be considered in the moments of operation only, but instead during a longer period involving hot stand-by, low loads and start-up from - and shot-down to - cold condition. In other words, also considering the energy consumption during idle and during a certain period of days/weeks/months, for instance with numerous starts, stops and stand-by. High efficiency of course also leads to low CO2 and NOx emissions (even though the efficiencies on AB&Co solutions are general very high, special features with even higher efficiencies can be obtained by customising the design with additional heat recovery features and ultra-high efficient parts and details).

Low Emission means low CO2, low NOx and low production of soot and other controversial particles - leading to clean flue gas. Today electricity is often a very price attractive environmental alternative with no emission whatsoever (solar, wind, hydro, nuclear). Focus on low emission enhances the important 'green profile', - but it also saves costs being ahead of the future's unavoidable environmental demands (eventually laws will sooner or later regulate this anyhow).